The packaging was designed with a sleek and modern look to align with The Ordinary's brand identity, keeping it minimalistic and appealing to the target audience of men.

Incorporating AR technology, the packaging featured a designated marker or QR code. When scanned using a smartphone, the AR application would initiate an interactive experience.

1. Upon scanning, the AR application displayed instructional videos showcasing the product's ingredients and how to use it effectively. The videos were designed to be brief, clear, and engaging.

2. Interactive Options: The AR packaging allowed users to interact with the displayed content. Users could select various options on their phone screens to learn more about specific ingredients, benefits, or application techniques.